Better World Books

Our mission for Better World Books was to work with their marketing team to tell the story of their collaborative relationship with a commercial real estate company. The campaign to promote their “green bins” relied on espousing the benefits of having one on their land. It was great to work with an organization dedicated to funding literacy programs around the world.

One of the touch points for the brand was developing a dynamic 10’x10’ tradeshow booth that incorporated replaceable graphic panels to accommodate various marketing messages and varying height adjustments depending on venue parameters.